DIRECTED BY TONY CASTLE PRODUCED BY KELLY ROCKWELL & ROXY HUNT CINEMATOGRAPHY BY BENJAMIN GARST
CLIENT WOMEN VOTE! & PRIORITIES USA AGENCY SCHLEP LABS
ABOUT THE PROJECT
In the 2016 election, James Franco announced his endorsement of Hillary Clinton with a spoof of the Dos Equis "Most Interesting Man" campaign. In partnership with Shlep Labs and James Franco, BFD Productions created a viral campaign trending on YouTube the week leading up to the election. The campaign was launched with Super PACs Priorities USA, WomenVote!, and Schlep Labs, to make a positive case for Clinton’s candidacy during an election focused largely on negative messaging. It was named to the list of “Best Political Ads of the 2016 Election Season” by AdForum.